Storefront of Camper shoe store with large glass windows displaying shoes, signage with the Camper logo, and two pedestrians walking by on the sidewalk.

CAMPER

Bringing Mallorca’s warmth and colour to Regent Street

  • Whilst working at architecture practice Freehaus, me and the team were commissioned to design a temporary display for Camper, as part of the RIBA Regent Street Windows 2018.

    The brief was to design, oversee the manufacturing, and the installing of the piece on their store at Regent Street over a period of four weeks.

  • Representing a cross section of the island, the design brought Mallorca’s warmth and colour to Regent Street.

    An array of coloured acrylic filters were used to evoke the island’s sunset, bathing the shoes in a Mediterranean light.

    Moss, pine bark and solid pine timber were used to reference Mallorca’s landscape. Slabs of travertine and terrazzo reference the geology of the Mediterranean, with the seascapes evoked by using blue sponge and sand.

SERVICES
Campaigns, Window Design

CLIENT
Camper

TEAM
Architect and Lead Designer – Freehaus

A display window with green moss and dried bark, with a pair of bright orange and blue shoes visible behind the glass.
Storefront with large glass windows and a black sign displaying the brand name 'Camper'. The store is located in a historic building with decorative stone detailing. Two people walk past, one man and one woman, on a city sidewalk. Several Union Jack flags are visible inside the store.
People standing outside a store named Camper, looking inside through a glass window display with the store's logo.
Display window with orange rubber boots, layered materials, moss, and soil samples, with reflections of city street and British flags in the background.
A scenic coastal pathway lined with trees and greenery, overlooking the ocean with rocky cliffs in the distance.

Outline, Abdul Mati Klarwein, 1984

Sketch of a cross-section of a landscape with labels for sky, light, vegetation, mountain peaks, and sea. Illustrations include a mountain range, a small island, and a larger landmass.

Hand drawn sketches

Architectural rendering of a building with a vertical garden on the left, featuring various plants, textures, and materials; a white structure with partition panels and a red and white sign that reads 'CAMPER'; and silhouettes of two people, one walking with a dog, on a sidewalk.

Visualisation of the window display

Close-up of colorful, geometric glass and metal art installation with reflective surfaces and illuminated lines in red, yellow, and orange.
Historical building with classical architectural details, including columns and ornate friezes, bathed in colored light projections.
Hand-drawn sketches of a window installation, containing shoes, and red circles indicating focus or areas of interest.
Two vertical structures composed of colorful horizontal bars and assorted material layers, standing on a white surface with black and white photographs on a white wall behind them.

Model of the window display

Hand drawn sketches

Storefront display with shoes and colorful panels inside, labeled 'Camper' above the entrance.
A historic building with ornate columns and top sculptures, reflected in a modern glass building with a sky and clouds above, and a flag on a pole.
Close-up of a store window installation with two sections; the top section contains green moss and lichen, and the bottom section contains brown soil and wood chips.