I was commissioned by Ori, a distributed cloud platform, to create the brand identity for their annual conference, Edgehog Day.

Edgehog Day is a one-day digital event that focuses on the latest thoughts and technologies on edge computing.

The conference’s brand identity had to complement Ori’s existing brand and to make use of Ori’s hedgehog mascot.

Central to the brief was the need to bring an approachable and appealing feel to a highly technical subject.

To build playfulness into the brand, I designed a series of icons to be used throughout.

The logo is flexible and fun, being able to adopt any of the icons without losing consistency.

As a purely digital brand, the identity is set exclusively on a black background, considering the benefits of ‘dark mode’ to the end-user.

The colour palette and typography take cues from Ori’s existing brand, allowing it to be easily recognised by their audience.

To complement the brand, a series of animated illustrations were designed around the conference's key themes: gaming, industrial IOT and the tech community.