With an exponential growth in players of all ages, Winchester City Flyers needs a permanent home to continue to support girls and women’s development and participation in playing and coaching football.

This will encourage more players to join and to benefit from learning football, improving their social skills and strengthening their mental health.

I was approached by Winchester City Flyers and strategic consultancy Well Thought to create the brand identity and website for their fundraising campaign Get Behind The Goal, which is aiming to create the home for female sports in Winchester.

To meet the vision and connect with the audience that defined the project, the brand communicates and reinforces Winchester City Flyers sense of community and inclusivity in a bold yet approachable way, tying in all the campaign’s ambitions.

The logo and brand aesthetic take cues from the football universe, making it clear and recognisable.

The colour palette draws from the Winchester City Flyers colours making the brand relatable and familiar to the existing supporters. On the other hand, the combination of typography used in the logo is playful and cool, capturing the attention of new audiences.

The photography puts emphasis on the girls, empowering the next generation of players to become stewards of supportive growth and development.