As part of our ongoing work with Ori, we created a new brand for their digital annual conference.
Ori's mascot used as a starting point for the new branding.
Hand studies for the illustrations.
Development of icons to be used in presentations.
Gradient backgrounds studies.
+ Brief
As part of an ongoing relationship with Ori, a distributed cloud platform, the brief called for the creation of a brand identity for their digital annual conference, focusing on the latest thoughts and technologies on Edge Computing.
The new identity had to complement Ori’s existing brand and to make use of Ori’s hedgehog mascot, bringing an approachable and appealing feel to a highly technical subject.
+ Solution
With flexibility in mind, the logo is interchangeable and welcomes variation, being able to adopt a series of tech related stickers whilst maintaining consistency and being recognisable.
A series of illustrations and animations was developed to promote the event showcasing the conference's key themes: gaming, industrial IOT and the tech community.
As a purely digital brand, we set it exclusively on a black background, considering the benefits of ‘dark mode’ to the end-user.