As part of a series of workshops hosted by Tate Modern and the Digital Makers Collective, Digital Friction was a workshop that explored how virtual reality affects our bodies.
To create the background we scanned our arms and hands.
As part of the event, there was a symposium on new emerging technologies.
Colour studies for the campaign.
The event featured an experience where visitors could interact with virtual reality tools whilst their heartbeat was being measured.
We were approached to design a campaign to reflect the explorative nature of the series of workshops.
Literally blurring the line between digital and physical, we scanned parts of our physical body to create a promotional image for the workshop.
Working with a vibrant colour palette and pixelated typography, we developed and delivered a concept that extended to the creation of a poster and digital assets, including a short animation for social media campaigns.