As part of a series of workshops hosted by Tate Modern and the Digital Makers Collective, Digital Friction was a workshop that explored how virtual reality affects our bodies.
To create the background we scanned our arms and hands.
As part of the event, there was a symposium on new emerging technologies.
Colour studies for the campaign.
The event featured an experience where visitors could interact with virtual reality tools whilst their heartbeat was being measured.
+ Brief
We were approached to design a campaign to reflect the explorative nature of the series of workshops.
+ Solution
Literally blurring the line between digital and physical, we scanned parts of our physical body to create a promotional image for the workshop.
Working with a vibrant colour palette and pixelated typography, we developed and delivered a concept that extended to the creation of a poster and digital assets, including a short animation for social media campaigns.