Whilst working at Freehaus, me and the team delivered the brand identity and interior architecture for Sow, a new health focused fast-food restaurant based in Soho, London.
Playful and versatile, we developed three variations of the logo.
The brand illustrations are present both on digital & print elements as well as on the interiors of the restaurant.
The logo evolved from a series of playful hand-drawn studies, which took cues from the circular forms present in traditional pottery.
SOW on site in Soho, London.
+ Brief
Sow is a new health focused fast-food restaurant in Soho, London. The name derives from the act of sowing seeds, underpinning the brand’s philosophy towards environmental consciousness and wellbeing.
We were tasked with developing and delivering both the branding identity and the interior design of the restaurant.
+ Solution
The logo evolved from a series of playful hand-drawn studies, which took cues from the circular forms present in traditional pottery. The purity and harmony of these shapes suggest values of integrity and wholeness, key to the brand’s philosophy.
Drawing from references of ceramic and clay, the colour palette features rich terracotta tones, softer nude hues and accents of black, which bring elegance and sophistication to the branding.